Informational keywords are search terms used by users seeking knowledge or answers, not products or services. They target queries starting with “how,” “what,” or “why.” These keywords align with content like guides, blogs, or tutorials to attract traffic and build authority on a topic.
Examples of informational keywords
- How to bake a cake
- What is digital marketing
- Tips for saving money
The goal is to match user intent for learning or understanding. These keywords drive traffic to educational content like blogs, tutorials, or guides.
How to Rank for them
To rank for informational keywords, create detailed, well-structured content addressing the query. Use these keywords in titles, headers, and meta tags. Include FAQs, internal links, and schema markup.
Characteristics
- Question-Based: Often include words like “how,” “what,” or “why.”
- Low Conversion Intent: Users aren’t ready to act or buy yet.
- High Volume: Commonly searched by a broad audience.
Content Types
- Blog posts
- FAQs
- How-to guides
- Videos or infographics
SEO Benefits
- Attracts a wider audience.
- Builds authority by answering common questions.
- Increases site visits, improving engagement metrics.
How to Use informational keywords
- Research with tools like Google Keyword Planner or SEMrush.
- Target long-tail variations for specificity.
- Create content that answers questions directly and concisely.
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