Each page should target one primary keyword. Add 2-3 related terms to address variations in search intent. This keeps your content focused and helps improve relevance without overloading it. Sticking to one main keyword per page is key for clarity and ranking.
Avoid targeting the same keyword on multiple pages. This can cause keyword cannibalization, splitting your traffic and harming rankings.
Assign unique keywords to each page to cover a broader range of topics and ensure your content doesn’t compete with itself.
Long-form content can rank for multiple keywords naturally.
Start small if your site is new. Focus on 5-10 main keywords across your pages. As your authority grows, expand to include long-tail variations and related terms.
Use tools like Ahrefs or SEMrush to identify related keywords (preferably long-tail)and group them logically. Avoid overstuffing pages, natural and user-friendly content performs better in search rankings.
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