Commercial keywords are search terms used by users researching products or services with the intent to buy soon. They indicate high purchase intent and often include phrases like “best,” “top,” “reviews,” or “compare.” These keywords target users in the consideration phase of the buying process.
Examples
- Best laptops under $1,000
- Top-rated smartphones
- Compare streaming services
What are commercial keywords used for
These keywords target users in the consideration phase. They’re gathering information to make an informed decision.
How to Use Them
- Create Comparison Content: Write articles like “Best X for Y” or “Top 10 X.”
- Focus on Reviews: Include detailed reviews or customer testimonials.
- Use PPC Ads: Target commercial keywords to capture leads early in the buying process.
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