What are SEO keywords ?

SEO keywords are specific words or phrases users search for in search engines. They guide content creation and optimization to improve rankings, drive traffic, and match user intent. These keywords are integrated into titles, headers, meta tags, and content to align with relevant search queries.

What types of keywords are there ?

1. Informational: Answer questions.
2. Seed: Basic, broad terms.
3. Navigational: Find specific sites.
4. Commercial: Compare products.
5. Transactional: Intent to act.
6. Long-tail: Specific, low competition.
7. Short-tail: Broad, high competition.
8. Low Competition: Easier to rank.
9. High Competition: Harder to rank.
10. Niche: Highly specific audience.
11. Branded: Tied to a brand.
12. Unbranded: General terms.
13. Primary: Main topic keyword.
14. Secondary: Supportive keyword.
15. Geotargeted: Location-focused.