What are Transactional Keywords in SEO ?

What are Transactional Keywords in SEO ?

Transactional keywords are search terms that indicate strong intent to complete an action, such as making a purchase, booking a service, or signing up. They often include terms like “buy,” “order,” “discount,” or “free trial,” targeting users ready to convert.

Why Are Transactional Keywords Important?

These keywords capture high-intent users at the bottom of the sales funnel. They are crucial for driving conversions and generating revenue.

How to Use Transactional Keywords

  • Add them to product and landing pages.
  • Use them in PPC campaigns.
  • Pair them with strong calls to action like “Buy Now” or “Sign Up.

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One response to “What are Transactional Keywords in SEO ?”

  1. […] Transactional: Intent to act. […]

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