Transactional keywords are search terms that indicate strong intent to complete an action, such as making a purchase, booking a service, or signing up. They often include terms like “buy,” “order,” “discount,” or “free trial,” targeting users ready to convert.
Why Are Transactional Keywords Important?
These keywords capture high-intent users at the bottom of the sales funnel. They are crucial for driving conversions and generating revenue.
How to Use Transactional Keywords
- Add them to product and landing pages.
- Use them in PPC campaigns.
- Pair them with strong calls to action like “Buy Now” or “Sign Up.
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