Unbranded keywords are search terms that do not include a company name, brand name, or any branded product references. Non-branded keywords focus on generic topics, products, or services that a wide audience might search for without associating them with a specific business.
Why Are Non-Branded Keywords Important
They capture users who are not already familiar with your brand. They target broader audiences and drive new traffic.
How to Rank for Unbranded Keywords
- Research with tools like Google Keyword Planner or SEMrush.
- Create relevant, high-quality content.
- Optimize on-page elements like title tags, headers, and meta descriptions.
- Build backlinks to boost authority.
- Use internal linking to strengthen keyword associations.
Content Types
- Blog posts
- How-to guides
- Product/service comparison pages
- FAQs
- Case studies
Why They Are Useful (Characteristics)
- Broader reach outside your brand.
- Attract users in the awareness and consideration stages.
- Higher search volume potential.
- Establish authority in your niche.
Examples
- “Best hiking shoes for beginners”
- “How to train for a marathon”
- “Affordable SEO tools”
- “Difference between paid and organic search”
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